Redwood custom publisher to rebrand as Totem

We note that Redwood Custom Communications, Canada'a largest provider of contract-published or custom magazines and media (now a subsidiary of Transcontinental Media) has announced its new name: Totem. The associated tag line  is "Brand Stories". Redwood is now 10 years old and its president and CEO Eric Schneider said:“The new brand will be more meaningful to what the business is now, its

Redwood appears to have lost major Kraft custom publishing account

[This item has been updated]It appears that Redwood Custom Communications of Toronto, the largest custom publisher in the country, has lost one of its biggest clients. All or perhaps part of the account to produce custom magazines for Kraft Foods (What's Cooking in Canada, Food & Family in the U.S.) has been scooped by the giant U.S. publisher Meredith Corporation (Better Homes & Gardens etc.).

Transcon joint venture goes after blue chip custom publications

Transcontinental Media, Canada's largest consumer publisher and the largest printer in Canada, has gone into partnership with a British firm to launch a custom publishing agency called Transcontinental Custom Communications, operating in Canada and the U.S.This means that Transcon is going head-to-head with Redwood Custom Communications, the Toronto-based offshoot of Redwood in the U.K., the