Applied Arts magazine offers group benefits plan to subscribers

Talk about added value. Applied Arts magazine has announced a group benefit plan for its subscribers.Starting May 1 its current and new subscribers (many of whom are freelancers, self-employed or small business owners) may purchase insurance at three levels of coverage.“As part of our 25th anniversary celebrations, which started last year with our bold redesign, we were looking to do something

Page number "takeovers" latest trend in encroachment into edit space

 The creep of ads into previously well-defined editorial spaces of magazines continues; this time in the June issue of Condé Nast’s Bon Appétit, Kraft Philadelphia Cream Cheese is running a series of page number “takeovers.” According to a story in Mediaweek, the fractional ads, which are labeled as such, appear in the corners of 10 pages.“The goal was to communicate the message of alternative

Needs no comment...

The things magazines do to themselves...It gives a whole new meaning to "belly band". This ugly banner wrap is what subscribers to Elle Canada see when they receive the current issue. It leads to a spread ad inside and $2 off coupon.

In-house ad customization a growing trend at magazines

Chasing the elusive and wary advertiser, magazine companies are doing more and more ad work in-house, which allows them to customize ads for various titles. According to a story in Women's Wear Daily, Hearst has gone on the road to agencies and advertisers with a one-hour presentation about the kind of customization they are willing and eager to do. The initiative started two years ago and now is

"Flapvertising" debuts at Esquire

I'm pretty sure that Harold Hayes is spinning in his grave. According to a story in Media in Canada, the February issue of Esquire magazine has a "mini-cover" that opens up, featuring an ad for Disney's The Discovery Channel series One Way Out, featuring escape artist Jonathan Goodwin. When readers open the cover-within-a-cover, they encounter both the ad and various quotes from the articles

Your name and rep here; Graphic Arts hyper-customizes its covers

Graphic Arts magazine, a Newmarket-based business-to-business title has published an October issue in which all three covers are customized to the customer receiving them, according to a story in Media in Canada. The project was carried out for Fujifilm Canada and, in the process, the magazine produced more than 428,000 variations on its covers.Graphic Arts is published 10 times a year and has a

Now THAT'S added value! Consumer Reports posts vehicle crash test results

Consumer Reports has posted videos of crash tests for more than 200 makes of cars, minivans, truck and SUVs, according to a story in MediaDaily News. CR teamed up with the Insurance Institute for Highway Safety and posted the results at www.ConsumerReports.org/crashtest. The tests include both front and side-impact collisions and the videos are searchable by make and model. As other vehicles are