Page number "takeovers" latest trend in encroachment into edit space

 The creep of ads into previously well-defined editorial spaces of magazines continues; this time in the June issue of Condé Nast’s Bon Appétit, Kraft Philadelphia Cream Cheese is running a series of page number “takeovers.” According to a story in Mediaweek, the fractional ads, which are labeled as such, appear in the corners of 10 pages.“The goal was to communicate the message of alternative