Magazine Publishers Media: but then "publishing" is so yesterday

The new logo
The Magazine Publishers of America, the U.S. trade association for magazines, is dropping the word "publishers" from its name and will henceforth be called MPA -- The Association of Magazine Media. The  change, announced in a press release, coincides with the MPA's annual American Magazine Conference in Chicago starting Monday. 

The MPA is also adopting a new logo (illustrated