Wednesday, September 22, 2010

New fused PMB/comScore database shows we're no.1, says Reader's Digest

[This post has been updated] Reader's Digest says that the new, fused data from the Print Measurement Bureau and comScore demonstrates that the combination of its print magazine and website delivers the largest audience of any other PMB-measured competitor. [Update: the net unduplicated audience of Reader’s Digest magazine and readersdigest.ca is 6,115,000 for Adults 18+ (the magazine alone

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