There is a certain virtue in calling a thing for what it is; it's certainly true for Snob magazine, which is aimed at the super-rich elites in Russia. Now, the billionaire Mikhail Prokhorov, said to be the second-richest man in Russia, is planning to bring the Russion-language magazine to the U.S. He is prepared to spend $100 million on the project, says a wire story published by the Calgary
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