Ads work better next to edit or, even better, next to the table of contents Starch finds

Starch Advertising Research knows a thing or three about ad positions in magazines, gathered from looking at their own research conducted for publisher clients. They have recently done a study of adjacency, looking at nearly 68,000 ads  in 1,884 magazine issues Starch has measured from January 2009 through June 2010. (Its part of upgrading Starch's database so that clients can look back over time