Paring the big apple: New York magazine increases sub 25% and cuts rate base

New York magazine is increasing its subscription rate by a whopping 25% and reduced its guarnteed circulation rate base by 6% in an effort to offset the recent decline in advertising. The sub price, according to a story in MediaDaily News, will now be $24.97 and publisher Larry Burstein said:"Our magazine is valuable and worth paying for, and history has shown that our readers feel the same way.