Monday, May 4, 2009

Magazines need to build greater reliance on value of content to subscribers

The euthanizing of Portfolio magazine may have had a salutary effect if it makes publishers confront, at last, issues of pricing and value. A good deal of commentary in the wake of the magazine's announced closing last week, concerns the ludicrously low pricing of the title -- albeit consistent with the way most mainstream magazines have been, and are, priced. An article in Newsweek quotes Samir

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