Free magazine promotion partners publishers with cereal maker

Buy your favourite breakfast cereal. Get a free magazine.According to a story on mastheadonline, cereal maker General Mills has partnered with the publishers of Chickadee, Owl, Chirp and three other titles. By typing a code placed inside the box of selected General Mills cereals onto the General Mills website, consumers can receive a free copy of an OwlKids magazine. “I’ve been to many grocery