Major mags turn increasingly to the web for new paid subs

Some major magazine companies in the U.S. are finding the web increasingly attractive, not for selling content, but for finding new subscribers. A 2007 figure was that the industry derived 10 per cent of its new subs from websites; that figure has probably grown considerably in the past two years.According to a story in Mediaweek,Hearst Magazines found a quarter of its net paid subs (2.2 million)