U.S. ad campaign promoting magazines -- what a creepy concept

The Magazine Publishers of America (MPA) have just unveiled a new "playful" ad campaign promoting magazines (above, left, is one of three ads produced by the New York ad agency Toy).Like the Canadian campaign (one example below) from Magazines Canada ("Make the connection with magazines") that preceded it by a year or more, the U.S. ads are supposed to promote the role magazines have in