Search will drive sales, but content can build branding

I have often felt that so-called "traditional" magazine publishers are being mistaken in chasing after online dollars by trying to compete with search advertising. This doesn't play to magazines' strengths. I found some reinforcement for this view in a posting about a speech made by David Churbuck, Vice President, Global Web Marketing, at Lenovo (what we used to call IBM). He said that search is