Indigo will be demanding 50% recycled paper in magazines within 5 years

A friend has passed along a brochure in which Indigo Books & Music, Canada's largest magazine retailer, has published its plans to reduce its paper use by 25% by 2012.While this may seem like a paradox for a company that deals in paper, a brochure distributed in the chain's stores says that the company intends to have 30% post-consumer recycled content in their internal paper use within 12