U.S. mag industry wins battle to retain direct-to-consumer drug advertising

The U.S. magazine industry, in coalition with other advertising-driven media, has decisively beaten back an attempt by the U.S. Congress to restrict direct-to-consumer pharmaceutical advertising.It means that pharamaceutical companies are free to place DTC ads in what represented $1.6 billion in ad revenue for the U.S. magazines last year.According to a statement from the Magazine Publishers of