Wednesday, October 24, 2007

Dad was cool and so was his highball

Although it is Canadian in name only, Fortune brands' Canadian Club rye whisky is getting its first advertising push in 20 years, built around the theme "Damn Right Your Dad Drank It".Some of that advertising may find its way into Canadian magazines though, for now, the campaign is running in Rolling Stone, Sports Illustrated and The Sporting News, with additional placements in Playboy, Men's

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