Tuesday, October 16, 2007

The rich are not like you and me; they use more media

The top magazine reads in terms of average issue audience among the affluent and business elites in the U.S. is not, surprisingly, financial magazines, golf journals, or high-end luxury magazines: but People magazine, followed by House & Garden, National Geographic, and Sports Illustrated. And the affluent consume not only consume more print than the average citizen, but huge amounts of all sort

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