Monday, February 1, 2010

Trend developing to turn websites into one-off magazines and "bookazines"

Two of the largest U.S. magazine publishers, Meredith and Hearst, are "reverse publishing" -- creating print versions of web properties, according to a story in Mediaweek. Meredith (Better Homes and Gardens etc.) is now publishing the second issue of a print title tied to its recipes site Mixing Bowl. Hearst is creating a "bookazine" called Light & Delish, based on its cooking website Delish and

No comments:

Post a Comment