Maclean's magazine reports on how The Beaver changed its name

Maclean's magazine has published a story on how The Beaver magazine managed its name change to Canada's History. The story, by Martin Patriquin, quotes editor Mark Reid (who, with publisher Deborah Morrison, must be shell-shocked by the worldwide, salacious attention paid to what is, after all, simply a rebranding).“Yes, I like beavers, the animals, just as much as anybody else,” Reid said