Thursday, February 11, 2010

Maintaining a common brand message; how magazines can meet the challenge

Keeping common brand message across multiple platforms and products is a real challenge for magazine editors. The Canadian Society of Magazine Editors (CSME) has assembled a panel to discuss how it can best be done as the organization holds a Toronto mixer on February 24, 6 p.m. at Bar Italia, 582 College Street. The panelists are Kathy Ullyott, Homemakers editor in chief, Edward Fraser, web

No comments:

Post a Comment