Wednesday, September 16, 2009

Wal-Mart, moving magazines to back of store, also reducing space and titles

Not only is Wal-Mart moving magazines to the back of its stores, its "Project Impact" remodeling program will actually decrease the space devoted to magazines and reduce the number of authorized titles, based on profitability and sales. According to a story in Audience Development, the major magazine retailer is reducing mainline space by 20 feet -- about half of what it was previously -- which

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