PMB fall biannual readership results due October 6

The Print Measurement Bureau (PMB) has announced that the results of its first-ever biannual release will be made on October 6. The twice-yearly release (spring & fall) is intended to give subscribers the most up to date and timely readership, product and brand data demographics, lifestyle and psychographic information. "Reactions to the move to biannual release has been very favourable across