Tuesday, September 29, 2009

Quote, unquote: on publishing's broken value exchange

The truth is that there have always been awkward "church and state" encroachments for journalists, even under the classic advertising model. In the extreme, publishers would demand favorable coverage for important advertisers, but on the fringes, there have been long-standing practices of publishing "special editions," advertorials, and other custom content that effectively touted the products

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