Is Best Health's U.S. cousin, Best You, toast?

[This post has been updated]Not so long ago, a couple of months in fact, Reader's Digest Association Inc. was trumpeting its new publishing model, its efficiency and publishing savvy in launching Best Health in Canada and then all-but-cloning it for the U.S. market as Best You. RDA's president said the cost was far less than a traditional magazine launch. Since then, RDA (US) has gone into