Monday, April 13, 2009

"Cycles, trends and wobbles" in the magazine business

Guardian columnist Jim Bilton observes that the underlying fundamentals of the magazine industry -- particularly circulation pricing -- is part of a complex mix :Cycles are relatively easy to spot, as they keep on recurring. Since the late 80s, the industry has seen two launch booms, the last one in 2003-05. In 2006, the number and size of launches fell dramatically and they have continued to

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