Monday, July 23, 2007

Wholesalers cutting draws for low-priced newsstand titles

Wholesalers in Canada and the U.S. are cutting back draws for the proliferating number of low-priced magazines, according to a story in MediaWeek. The goal is to increase sell-through and therefore profitability on the titles, which tend to be found at grocery store checkouts and are priced at less than US$2.50. The News Group and Source Interlink Cos. have made significant cuts since May 1,

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