Friday, July 27, 2007

Magazine reading cuts across generations, regardless of other technologies, study says

Good news for those who believe in the power of magazines -- a study by Deloitte and Touche, reported in Advertising Age, says that both young and old enjoy reading magazines, despite the allure of new forms of media consumption. The consulting and advisory firm found that every generation -- from young Millennials (ages 13 to 24) to Generation X (25 to 41) to Baby Boomers (42 to 60) and older

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