Thursday, July 26, 2007

A tidal wave of swag fattens up U.S. beauty title Allure

After a tryout last summer, beauty magazine Allure has turned its August issue into virtually a smorgasbord of free products for readers.According to a story in Advertising Age, it's now called the "Free Stuff Issue" and nearly every product mentioned editorially is available either as samples bound into the issue or from the magazine's website. In all, there are 91 products -- from blow dryers

No comments:

Post a Comment