Wednesday, April 12, 2006

Time; less cost, same revenue. Duh.

Sometimes we think newspaper reporters don't understand business at all. Hence the Toronto Star story about the laying off of the editorial staff of Time Canada, saying that the benefit will be to Maclean's and Rogers, its parent company. In fact, Time gets to keep its "Canadian" status and its Canadian advertising, but to cut the expense of providing Canadian content. How this is interpreted to

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