Wednesday, April 26, 2006

Search engine blues: damned if you do, damned if you don't

As they plunge into taking full advantage of the web, magazine publishers need to be careful about being taken advantage of BY the web, and specifically the search engines and aggregators. According to a report in Media Daily News, aggregators can strip-mine the unaware publications (much the way this blog does, I suppose).A position paper from the Boston Consulting Group, "A Perspective on

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