Wednesday, April 5, 2006

Success is not enough

Today's lesson is that it is not always enough to be successful in this business. The announced demise of Elle Girl may give some pause to publishers on both sides of the border, particularly those who are aiming at the teen girl market.Perhaps "demise" is too strong a word, since the brand is going to continue in an online form. But consider the metrics of this magazine, which in 5 years had

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