Friday, April 7, 2006

Time Canada Style and Design has designs for bigger things

Time Canada has quietly launched a spinoff product called Style and Design, which intends to tap into the lifestyle market (going up against some heavy hitters) and appealing to the tenderloin of its own circulation. It has started out with a 28-page "taster" edition in March, included inside the parent magazine. But in the fall, they hope to launch it as a standalone. According the Kris Menon,

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