Monday, June 28, 2010

Big U.S. advertiser Unilever intends to greatly increase digital adspend

The tight smiles of print magazine publishers these days, especially in the mainstream lifestyle and women's service areas, is partly accounted for by the pressing need to keep pace with developments in the digital advertising world. The trend is highlighted by one of the U.S.'s largest advertisers, Unilever, announcing that it plans to greatly increase its spending in digital media in the coming

Friday, June 25, 2010

Quote, unquote: on being the only newsweekly left standing

"In terms of our category, we're not only the last guy standing — we're the only guy standing," says Rick Stengel, Time magazine's managing editor, its most senior editorial position. "We convert information into knowledge. Knowledge is what people want. Information is the commodity."-- Rick Stengel, Time magazine's managing editor, quoted in a story on NPR about it being the last of the big

Former Cottage Life editor Vanderhoof still enjoying the "liming" life in the Caribbean

The former editor of Cottage Life, Ann Vanderhoof, has been featured by CNN talking about her decision, with her husband, art director Steve Manley, to sail off into the Caribbean. Since quitting their jobs in 1997, the couple spend most of the year on their boat and spend hurricane season in Toronto. Vanderhoof has just published a book called The Spice Necklace, which reflects a foodie theme of

John Lithgow: Live from the Los Angeles Film Festival

Senior Editor Jeff Goldsmith listens in as LA Film Festival Artistic Director David Ansen interviews Actor John Lithgow about Buckaroo Bonzai and Twilight Zone: The Movie

Copyright Unlikely Films, Inc. 2010. All rights reserved.

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Thursday, June 24, 2010

Class

Magazine world view: NYT stepdown; NYT bubble; 31 blogging lessons; students in print; Stone, rolling

Gerry Marzorati to Step Down as Editor of The New York Times Magazine (New York Observer) 
Do New York Times writers live in a bubble? Siegel vs. Solomon (DailyFinance) 
Rolling Stone fumbles (again) with General McChrystal story (Daily Finance) 
From Fritz to the Hun: For the English tabloids the war with Germany is never over (Jon Slattery) 
31 lessons from blogging 31 days (WordCount)