Big U.S. advertiser Unilever intends to greatly increase digital adspend

The tight smiles of print magazine publishers these days, especially in the mainstream lifestyle and women's service areas, is partly accounted for by the pressing need to keep pace with developments in the digital advertising world. The trend is highlighted by one of the U.S.'s largest advertisers, Unilever, announcing that it plans to greatly increase its spending in digital media in the coming