Magazine world view: Simple Mechanics; unintelligent mail; journo-nerds; tablet standards

A n ew kind of iPad app: Popular Mechanics goes simple (DailyFinance)
 As bids arrive, options for Newsweek look grim (Daily Finance) 
(U.S.) Postal service chooses "Un-Intelligent" Mail (Dead Tree Edition) 
Sport magazine to mark World Cup with biggest ever issue (Guardian) 
Scarlet magazine closes after distributor goes into admin (Press Gazette) 
Michael Wolff [Rupert Murdoch's biographer] to