Thursday, April 5, 2007

The Week publishes a whole issue online, with single sponsor

“This is a wonderful time for advertisers. It feels like an explosion of creativity among our media partners. Their willingness to go to the next level has increased exponentially.”That was Deborah Wahl Meyer, vice president for marketing at Lexus in Torrance, Calif., complimenting The Week newsmagazine for its decision to publish one of its issues online rather than in print. According to a

Whither the freelance union?

The fledgling Canadian Freelance Union held an information meeting last night in Toronto. We'd be interested if anyone who attended wanted to give their comments on the event and what they think will happen next. (simply click on the Comments) link at the bottom of this message.

One progressive mag slags another over Afghanistan article

But shouldn't you guys be on the same side? A writer for the weekly online magazine Seven Oaks, Dave Markland, is quite critical of the methodology and viewpoint expressed in the March/April issue of This Magazine by Jared Ferrie, entitled "Staying the course: why Canada can't pull its troops out of Afghanistan."Markland says, for instanceIt is perhaps unfair to overly scrutinize Ferrie's views

Wednesday, April 4, 2007

Oh Baby! mag lands distribution expansion with Pharma Plus

The controlled quarterly parenting magalogue Oh Baby!, published by Hestia International, of Toronto, is increasing its circulation through a deal with Rexall Pharma Plus stores, according to a story in Media in Canada.Distribution will now be 175,000 copies: in addition to 100,000 copies distributed through Sears Canada, 50,000 will be available through Rexall Pharma Plus and another 25,000

Time's new look, looks familiar, says Maclean's:

In the note from the editors, Maclean's suggests this week that the much ballyhooed redesign of Time magazine looks an awful lot like Maclean's own redesign of November 2005.In concert with Maclean's centenary in November 2005, we waved goodbye to news rehashes, and cut back on lifestyle and service journalism. We committed ourselves to forward-looking coverage of news and current affairs. Our

Brunico founder sells out to investor group

Brunico Communications Inc., publishers of Strategy, Media In Canada, Playback, KidScreen, Realscreen and 'Boards has been sold to a group of private investors.Brunico's founder and executive publisher Jim Shenkman, who founded the company 20 years ago, will stay on full-time for a year or so as chairman and member of the senior management team, enabling a transition to the new management.

The healthy workplace and the healthy subscriber base

Your Workplace magazine is holding a major conference on healthy workplaces and, not coincidentally, giving interested conference goers a very good reason to become subscribers. A subscriber gets a $55 discount off the $325 cost of the day-long conference, which is being held in Kingston on April 13 and the Kingston Banquet and Conference Centre. A normal subscription costs $45.50 a year.The