Alberta Oil magazine goes after mobile with special oil sands report

Alberta Oil magazine has gone for QR coding in a big way, with the cover of its special report on Alberta's oil sands featuring a QR background and a smaller code in one corner that is actually scannable.The magazine said in a releaseThe inclusion of the QR code is part of a larger strategy to extend Alberta Oil content to mobile readers. The code leads readers to an exclusive video tour of

Treating social networking like it's done on office time

If you want to corral and tame voracious social networking, the best thing to do is to treat time online the same way as if you were in a virtual office, say UK writers Kate Marillat and Ros Barber who write on their blog that they say they share with many freelancers (and many salaried people, too) the problem of being distracted for much longer than they intend or can afford; one interesting

Top 50 U.S. magazines most followed on Twitter

Folio: magazine has published a list of the top 50 (U.S.) magazines most followed on Twitter.The following list of most followed magazines was culled at the end of January (follower counts were taken on Jan. 31). For about 50 titles, the follower counts were compared to a similar count conducted in October, to see how their counts grew over the last three months.

Older adults taking to social media in a big, and growing, way says study

Magazine editors and publishers will be interested to learn of recent research on how the older generation (often dismissed as slow to adopt and resistant to change) is glomming onto social media. It could have significant implications for publishing decisions about magazine related websites, Twitter and other services. The study for the Pew Research Center (reported by MediaPost) shows that the