The importance of editorial "earned media"

A weird term that has cropped up recently is "earned media", by which advertisers mean editorial content and public relations. A joint research study from Synaptic Digital and Kantar Video, reported by MediaPost, seems to say that brand messages from advertisers resonate best with consumers when packaged in newsworthy, informative formats rather than a straight-ahead paid ads (note that the

Marketing publisher unveils plans for 100th anniversary celebration in 2008

A sneak preview of the 100th anniversary celebrations of Marketing magazine is provided in a brief videotaped interview between Publisher and Editor-in-Chief Chris Loudon and Joseph Thornley of Thornley Fallis Public Relations. It was taped after a meeting of the Canadian Council of Public Relations Firms (CCPRF) and is on the Thornley Fallis website.In January 2008, Marketing will begin a series

Chair of PR industry association slams Marketing magazine for ignoring it

The chair of the Canadian Council of Public Relations Firms (CCPRF) has written a highly critical letter to Marketing magazine about its perceived failure to adequately cover the public relations field; and has published the letter itself when Marketing apparently didn't do so.Marketing is a biweekly trade title published by Rogers Publishing Limited and which positions itself as Canada's only