In-flight magazines targetted by some airlines to save weight/fuel

Apparently, in-flight magazines are a burden on aviation (on one airline, it accounted for almost 500,000 pounds for one day!) and word comes that some are ditching them, or cutting the page count, to save jet fuel. According to a story in The Guardian Emirates Airlines is discontinuing Open Skies; quite a sacrifice, since the magazine commands ad page rates in excess of $20,000.According to