Green guide for communicators published

The Toronto chapter of the International Association of Business Communicators (IABC) has collaborated with Traffic Marketing + Design Inc. to publish a green guide for communicators. It is downloadable as a pdf. The guide provides advice and links to various sources of information for printing and design, public relations campaigns, such things as carbon offsets and green standards.

Agreement will sustain boreal forest and protect endangered caribou

An agreement has been reached between 9 conservation groups and the 21 member companies of the Forest Products Association (FPAC) that may go a long way towards preservation of Canada's boreal forest and protecting the threatened woodland caribou. The agreement, which covers about 66% of commercial forests in Canada  in a band that stretches from coast to coast, will be of particular interest to

Five ways to green your magazine

Bruce Jensen, group vice president of sales for Transcontinental Printing’s magazine, book & catalogue group, has a brief, commonsensical article for Folio: on "greening" the way magazines do business, written from a printer's perspective.I say common sense, because most publishers may know the following things, but don't always insist on doing them. Use low-volatility inks and coatings and go

Transcontinental Inc. pledges to promote "environmentally preferable" paper

It's too early to say if this is a tipping point, but the announcement yesterday by Transcontinental Inc., Canada's largest commercial printer, that it would champion "environmentally preferable" papers may be the breakthrough that the green paper movement has been working for. It is the first major North American printer to do so.The company, which is also the largest publisher of consumer

Momentum building towards green paper

Magazines in the U.S. are being slow to convert to recycled paper, but momentum is building. Cost, misconceptions and general ignorance are among the reasons given in an item in Folio: magazine's online site. [see earlier posts about ancient forest friendly paper.]There are about 100 magazines currently printing on recycled paper, says Frank Locantore, director of the Magazine Paper Project for

National Geographic branches out; always green, now wants to be seen as green

Funny, we thought that National Geographic, the yellow-bordered staple of many a living room bookcase, was pretty 'green' already. But given the current trend towards heightened ecological consciousness and environmental emphasis, the venerable publication and the Society which publishes it has apparently decided to draw some attention to what it has always done. According to a story in