Boomers not so loyal to brands as once thought

Recent research is debunking one of the long-held beliefs of marketers about brand preferences and brand loyalty, particularly among so-called "baby boomers". A story in MediaDaily News by Eric Sass points out that boomers are less brand-loyal than preceding generations, according to a study to a study released this week by market-research firm Focalyst, a joint venture between AARP and the