Reader's Digest comes out on top in brand status and strength

Reader's Digest magazine has announced that it achieved the highest score of any magazine brand measured in Canada's largest independent brand equity survey. The BrandAsset Valuator® is a proprietary study conducted by Young & Rubicam Canada Ltd. and among the magazines included, RD came out with the highest score in terms of brand strength and brand status.  [The graphic above has been adapted,

Sports Illustrated magazine compiles every cover it ever published into one book

Sport Illustrated magazine has compiled every cover it ever published into one book. There are more than 2,500 colour photographs in the 208-page Sports Illustrated: The Covers. [from Folio:]According to Sports Illustrated group editor Terry McDonnell, the book is more than just a simple collection of covers. He says it “chronicles the changing sports panorama and landscape over the last 55

Meredith Corporation rebrands to reflect emphasis on cross-platform marketing

Meredith Corporation, long known as one of the pre-eminent magazine publishing companies, is re-branding itself to shift the emphasis to its capabilities beyond print.According to a company release the Better Homes & Gardens behemoth has created a new logo (shown) and is promoting its offerings in cross platform, and integrated marketing and renaming some of its divisions; for instance, the

Circulation Management to become Audience Development

Circulation Management magazine, considered something of a bible for circulators and publishers, is changing its name to Audience Development effective with the November issue. According to a post from trade journalism blogger Paul Conley, the name change reflects changes in the industry. I applaud the move. There can be no doubt that the jobs and tasks of what we once called the circulation

Pale shadow of LIFE snuffed out

Time Inc. has announced that the venerable title LIFE will cease publication -- again -- effective April 20. There are many who have felt that the magazine, which had a glorious history as the pre-eminent picture magazine, had been suffering sort of a living death as a stripped-down newspaper supplement.Now, the name and image will only appear online as a photography portal and in certain branded