Online advertising in Canada tops $1 billion

Online advertising in Canada reached $1.01 billion dollars in 2006, according to a report by the Interactive Advertising Bureau of Canada. This is an 80% increase over the 2005 actuals of $562 million and considerably more than the IAB had predicted. The French market in Canada was about 21% of the total. Display ads were responsible for 36% of the total, search 35%, classified and directory ads

Note to all you "attention-based" vehicles out there...

Estimated internet advertising in Canada is expected to reach $801 million during 2006, according to the Interactive Advertising Bureau, as reported in Media in Canada. That will be up 54% from last year's $562 million. By comparison, total magazine advertising in Canada is about $1 billion ($590 million in consumer magazines)."There's no question that Canadian marketers are getting the Internet