Torstar's Eye Weekly to be given a whole new look (and a whole new name?)

Big changes are afoot at Toronto's Eye Weekly (published by Torstar), including a complete redesign of the print magazine and the website, perhaps topped by a new name. According to a story in Marketing magazine [no longer available online], the dramatic overhaul will be trumpeted by a multi-media advertising campaign devised by the hip agency Rethink Toronto. The publisher and editor-in-chief of