Quote, unquote: The customer, not the medium, is the message

Romancing our customers should be our first and major mission while we are creating any medium. Falling in love with our customers and not our machines should be our goal for 2011 and beyond. Forget about the machines, forget about ink on paper, forget about pixels on a screen and forget about bytes on the airwaves. Fall in love with your customers, both on the sending and receiving ends.