Friday, December 10, 2010

Demolishing the "God complex" in ad industry is strategy of new Marketing editor

The new editor of Marketing magazine, Tom Gierasimczuk, has put out a heckuva bow wake with his interview with the Globe and Mail's Simon Houpt this morning. He was brought into the traditional publication covering the advertising and media industries to shake things up. And this apparently includes getting himself, and the magazine, talked about in fairly graphic terms. When he interviewed for

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