Fuse magazine appeals to its subscribers for a $40,000 way out of a financial crisis

Fuse magazine, one of Canada's older arts and culture magazines, has been forced by a financial crisis to appeal for a bailout from its supporters in what they are calling their 40 for 40 campaign. Keying off their forthcoming 40th anniversary, they are trying to raise a total of $40,000 by March 31 of which they need to have  at least $10,000 in hand by December 1. A letter sent to subscribers