Quote, unquote: Appealing trumps importance

My experience is that the most appealing story badly presented will outsell the dullest story displayed dynamically. In this respect, content is indeed king. I’m not sure if these ratios hold for service magazines, but for business or news magazines, the best cover subject will outsell your worst by a factor of 4-5—even more if you have the flexibility to increase draw when you know for sure you