Demand for interactive/digital editions worth $3 billion in U.S. by 2014. That's the good news

The demand for interactive/digital periodicals has the potential for $3 billion in revenue for the U.S. magazine and newspaper industry by 2014, according to a survey conducted for Next Issue Media. According to a story in Folio:, the survey, conducted by the international consulting firm Oliver Wyman, the net incremental revenue would be about $1.3 billion. Which means that publishers should