Monday, August 9, 2010

ABC measured Canadian magazines down about 5.4% in first six month circulation

Among the Canadian magazines tracked by the Audit Bureau of Circulations, in both English and French, the majority saw a decline in circulation during the first six months of 2010 compared with the same period a year earlier.

Circulation overall declined about 5.4% (5.6% in paid subscriptions). This is somewhat more than the U.S. market where total circulation declined 2.3%. However, Canadian

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